Private Label Buyer

Rihanna To Launch Range For River Island

January 17, 2013

Rihanna’s first fashion range for British retailer River Island will go on sale March 5 and debut at London Fashion Week in February.

“Launching at London Fashion Week is a dream come true for me," Rihanna said in a news release. "I have wanted to design my own collection for a long time, and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can't wait to see the reaction from my fans and the fashion press!'"

The Rihanna for River Island collection will launch in River Island stores and online. In the U.S., Rihanna tweeted: “And for the fly girls in the U.S. Im very happy to announce that my #RihannaForRiverIsland fashion line will be carried by OPENING CEREMONY.”

Opening Ceremony has locations in New York and Los Angeles as well as an e-commerce site.