Private Label Buyer

Retailers Cut Back On Private Label Promotions

January 16, 2013

Ten of the 15 retailers studied by Chicago-based market research firm Market Track exclusively for PLBuyer’s eReport had fewer private label promotions this week than last year.

Walmart cut way back this week, with 89.5 percent fewer promotions than the same week a year ago. Walgreens was down 36.2 percent, and CVS had 29.4 percent fewer promotions than last year.

Only Target showed major gains, with promotions up 42.7 percent last week from a year earlier.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.