Private Label Buyer
Special Report: Design Excellence Awards

Crowd Gathers As Design Award Winners Revealed

December 7, 2012
Design Excellence awards

 For the second year, PLBuyer announced the winners of its Design Excellence Awards contest from the Private Label Manufacturers Association Trade Show.

Editor Chris Freeman did the honors this time around, announcing the winners from the PLBuyer booth on the trade show floor. Winners were announced in 16 categories, with two products earning Best In Show honors from the panel of judges.

Judges were not able to vote on products submitted by their company, but Christopher Durham of My Private Brand, Lindsey Hurr of Immotion Studios, Todd Maute of CBX, and Dennis Whalen of Michael Osborne Design spent an afternoon combing over more than 100 submissions to find the best.

Here are the winners of the 2012 Design Excellence Awards contest:

BEST IN SHOW
Metolius India Pale Ale. Company: Winery Exchange. Retailer: Supervalu.
President’s Choice Black Label Pasta. Company: Loblaw Companies Ltd. Retailer: Loblaws.

BABY CARE
Gripe Water. Company: BLDG No. 4 Marketing. Retailer: Rexall

BEAUTY AND COSMETICS
V Moroccan oil. Company: Navarro Discount Pharmacy’s Vida Mia. Retailer: Various retailers and wholesalers.

BEVERAGES-PREMIUM
Italian sodas. Company: P&W Design Consultants. Retailer: Fresh & Easy.

BEVERAGES-NBE
Spanish Orange Juice. Company: P&W Design Consultants. Retailer: Tesco UK

ETHNIC
Full Circle Udon and Noodle Bowls. Company: Topco Associates LLC. Retailer: Topco.

FROZEN-PREMIUM
Western Family Classics Limited Edition Ice Cream. Company: RKW Communications Inc. Retailer: Overwaitea Food Group

FROZEN-NBE
Full Circle Organic Frozen Fruit Medleys. Company: Topco Associates LLC. Retailer: Topco

HEALTH AND PERSONAL CARE
Body Washes and Lotions. Company: Pharmaca Integrative Pharmacy. Retailer: Pharmaca.

HOUSEHOLD GOODS AND SUPPLIES
Blue Hawk. Company name: united* dsn llc. Retailer: Lowe’s.

ON-SHELF PREMIUM
President’s Choice Black Label Pasta. Company: Loblaw Companies Ltd. Retailer: Loblaws.

ON-SHELF NBE
Organic Quinoa. Company: Pedon S.P.A. Retailer: Norgesgruppen.

ORGANIC
The Fresh Market Organic Rice And Quinoa. Company: The Fresh Market. Retailer: The Fresh Market.

OTC MEDICATIONS
Medications. Company: Fred’s. Retailer: Fred’s.

PAPER PRODUCTS
Kirkland Signature Parchment Paper. Company: Costco Wholesale. Retailer: Costco.

PET FOOD/CARE/SUPPLIES
President’s Choice Nutrition First Pet Food. Company: Loblaw Companies Ltd. Retailer: Loblaws.

REFRIGERATED
365 Everyday Value Greek Yogurt. Company: Whole Foods Market. Retailer: Whole Foods Market.