Private Label Buyer
Merchandising Report - Ethnic Foods

Bringing International Flavors Home

December 7, 2012

Each month, PLBuyer brings you a different Merchandising Report, which will give you a snapshot of private label ads and key facts for a particular category or product segment.

This issue looks at what is happening in ethnic foods.

See the various ethnic foods that A&P, Albertsons, Meijer and SaveMart were featuring in their ad circulars during August.

Also, scan some key facts on the ethnic foods category.

These monthly reports are compiled with data supplied by Chicago-based research firm Market Track, and Mintel International Group, Ltd.


A&P Newark


A&P was featuring its America’s Choice 24-ounce pasta sauce in assorted varieties for 88 cents with its loyalty card in mid-October.

Albertsons Phoenix


Albertsons was featuring its Carlita 12-count taco shells or 12-ounced sliced japalenos at 10 for $10 in mid-October.

Meijer Chicago

Meijer was featuring its Meijer soft tortillas for 99 cents for a 10-count pack,
and for 74 cents after an mPerks coupon, in mid-October.

Savemart Reno

SaveMart was featuring its Sunny Select refried beans in a 16-ounce can at a 10 for $10 offer in mid-October.


U.S. MARKET SIZE: Ethnic foods sales were estimated to reach $2.95 billion in 2011, a gain of 3.5 percent from 2010.

GROWTH PROSPECTS: Ethnic foods sales are expected to rise between 5 percent and 6 percent annually through 2016, reaching $3.9 billion by 2016.

BREAKING DOWN THE MARKET: Mexican/Hispanic and Asian food brands dominate the category, with private label share only reaching 6.8 percent in 2011, in part from what Mintel says might be “a perceived lack of authenticity, which could be remedied through a slight shift in positioning.”