Private Label Buyer

Retailers Split Plans On Promotions

December 19, 2012

Just over half of the retailers followed by Chicago-based market research firm Market Track showed declines in private label promotions last week from a year ago, a report made exclusively for PLBuyer’s eReport found.

Eight of the 15 retailers showed declines from a year ago, led by Walmart, which had 51.3 percent fewer private label promotions. A&P (-31.9%), Food Lion (-19.6%) and Kroger (-19.0%) were among the other leaders.

Safeway posted the highest gains among those tracked, with 27.4 percent more private label promotions than a year ago. H-E-B (+16.3%) also showed a strong increase.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

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