Private Label Buyer

Target Enters Partnership with Sam & Libby

December 6, 2012

Target Corporation is set to enter into yet another exclusive partnership, this time with cult-fave footwear brand Sam & Libby.

The new collection will be available beginning May 5 at Target stores, but shoppers will be able to find an expanded assortment of colors on Target.com.

“Working with Target is a way for us to elevate the Sam & Libby brand; one that’s near and dear to our hearts,” said Sam Edelman, founder of Sam Edelman Shoe and division president of Brown Shoe Company. “Along with my wife Libby, we look forward to watching the brand evolve and are thrilled that our designs will reach an even wider audience.”

Sam & Libby for Target will offer 20 styles of  women’s footwear starting at $24.99. The line will include sandals, flats, patterned wedges and pumps.

“Sam and Libby are pioneers in the footwear industry, and this partnership delivers the designer fashion and affordable prices our guests love finding at Target,” said Trish Adams, senior vice president of apparel and accessories, Target. “The attention to detail reflected in each style is incredible, and we look forward to adding Sam & Libby for Target to our roster of exclusive brands.”

The Sam & Libby footwear brand was first introduced in 1987. In August, the brand was acquired by Brown Shoe Company from The Jones Group and reunited with its founders, Sam and Libby Edelman. Brown bought Edelman Shoe in 2010, which includes the Sam Edelman line. The re-launched brand will feature "elevated design details and celebrate contemporary fashion, with an everyday appeal," Target said.