Private Label Buyer

A WISE Move Coming In Private Label

October 31, 2012

A new nonprofit group hopes to help promote and support the role of women in today’s private label industry.

Women Impacting Storebrand Excellence will host a kickoff event at the Private Label Manufacturers Association Trade Show next month. “Connecting Women, Inspiring Futures” will run from 11:30 a.m. to 2 p.m. Nov. 11 at the Hyatt-O’Hare. WISE also will have a booth at the show, No. 55 in the new Sky Hall.

A news release announcing the event says that WISE is designed specifically for developing and promoting women leaders in the private label industry. Membership to the group is open to men and women, the release says, working with private label retailers, manufacturers, brokers, consultants and suppliers.

“This is an exciting time for women in the store brands industry, as there are large opportunities for growth and change,” WISE founding member Peggy Davies said in the release.

Davies is the vice president of vegetable business unit and industrial sales for McCain Foods. The group says it has strong support from organizations such as Faribault Foods, Seneca Foods, Ralston Food Group, Federated Group, Clement Pappas and more.

“The development of an organization led by women will enable men and women to network to strengthen and build business relationships, as well as provide an opportunity for experienced store brands associates to informally mentor the newest among us on this dynamic and ever evolving business,” Davies said in the release. “Our goal is that WISE will be synonymous with innovation, and that our efforts will encourage the entire industry to think and act differently.”

For more information, email WISE at