Private Label Buyer

Aldi Private Label Wipes Honored

October 25, 2012

Aldi’s Lullabies private label moist wipes have been awarded the Winner’s Seal of Approval by the Parent Tested Parent Approved group, the largest volunteer parent testing community in North America.

The Lullabies moist wipes were tested by parents in their homes to ensure they were chosen on merit and consumer experience rather than commercial considerations, a news release from PTPA and Aldi stated.

“We are pleased that PTPA Media has recognized ALDI Lullabies Moist Wipes as Parent Tested Parent Approved,” said Chuck Youngstrom, president, ALDI. “We work hard to ensure that ALDI exclusive brand products meet or exceed the national name brands on quality, and this further proves that award-winning products do not have to come with a high price tag. People would not keep coming back to ALDI, if we didn't offer exceptional, premium products.”

Aldi Lullabies wipes