Private Label Buyer

Safeway’s Vons, Chevron Launch Loyalty Program

October 24, 2012

Safeway’s Vons division has joined with Chevron to launch a loyalty rewards program in southern and central California.

Customers who earn gas rewards by shopping with their VonsClub card at Vons stores and their ValuePlus card at Pavilions stores can save as much as 20 cents a gallon at participating Chevron and Texaco locations.

"Safeway listens to our shoppers and we understand the importance of stretching their grocery dollars and saving at the pump," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with Chevron, we're able to thank our customers with an innovative rewards program that makes these two frequent and critical purchases even easier and more affordable."

Under the program, for every 100 points earned by shopping at Vons and Pavilions stores, customers receive a 10 cent a gallon gas reward. It is available in areas including Fresno, Bakersfield, Los Angeles and San Diego.