Private Label Buyer

Exclusive: PL Promotions Generally Lower For Week

October 10, 2012

Eight of the 15 retailers studied by Chicago-based marketing research firm Market Track saw declines in their private label promotions last week from a year earlier.

The research, done exclusively for PLBuyer’s eReport, showed Target leading the decliners with a 44.4 percent drop in promotions from a year ago. Food Lion (-34.7%) and Walmart (-29.1%) were among the decliners.

Leading the way for those showing gains was Kmart, which had a 44 percent rise in private label promotions from a year earlier. Giant-Landover (+36.1%) and Walgreens (+29.4%) also showed strong gains.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

PL promotions 10-10