Private Label Buyer

Exclusive: Retailers Continue Promotions Pullback

September 26, 2012

Continuing a recent trend, 10 of the 15 retailers followed by Market Track exclusively for PLBuyer’s eReport decreased their private label promotions last week compared with a year earlier.

Leading the way is Rite-Aid, which saw a 51.6 percent decline in promotions from a year earlier, while Target (-45.6%) and Publix (-40.5%) saw major drops from a year earlier, as well.

Walgreens, meanwhile, continued its recent push with a 120.1% increase compared with a year earlier. Albertsons (+31%) also posted a significant increase in promotions from a year earlier.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

Promotions 9-26