Private Label Buyer

Exclusive: Only A Third Of Retailers See Decreases In PL Promotions

September 5, 2012

This week only a third of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label promotions when compared with the corresponding week last year.

San Antonio, Texas-based H-E-B (+33.5%) experienced a significant increase in its private label promotions, year-over-year. Bentonville, Ark.-based Walmart (+28.4%) and Woonsocket, R.I.-based CVS (+24.7%) were among the other retailers experiencing more than a 20 percent increase in their private label promotions, compared with the same week the previous year.

Salisbury, N.C.-based Food Lion (-26.2%) saw a significant drop in its private label promotions, compared withthe same week the previous year. Among the other few retailers experiencing noteworthy declines in their private label promotions year-over-year were Hoffman Estates, Ill.-based Kmart, part of Sears Holdings Corp.,  (-25.0%) and Camp Hill, Pa.-based Rite-Aid (-20.8%).

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally. 

Promotions 9-5