Private Label Buyer

Exclusive: Safeway Sees Highest Increase In PL Promotions

June 14, 2012

This week, eight out of the 14 retailers saw increases in their private label advertising when compared with a year ago, Market Track exclusively told PLBuyer’s eReport.

Pleasanton, Calif.-based Safeway (+57.2%) saw the highest increase in its private label promotional share when compared with the same week last year. Also, Deerfield, Ill.-based Walgreens (+48%) and Lakeland, Fla.-based Publix (+42.2%) saw noteworthy increases in their private label promotions for the same week year-over-year.

On the other hand, Salisbury, N.C.-based Food Lion (-49.4%) witnessed a prominent decline in its private label promotions this week when compared with the corresponding week prior year.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally. 


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