Private Label Buyer

Exclusive: Walmart, Rite Aid See Prominent Increases In PL Promotions

June 12, 2012

This week, two-thirds of the total number of retailers saw increases in their private label advertising when compared with a year ago, Market Track exclusively told PLBuyer’s eReport.

Bentonville, Ark.-based Walmart (+84%) and Camp Hill, Pa.-based Rite-Aid (+83.3%) saw prominent increases in their private label promotions for the same week year over year. Also, Woonsocket, R.I.-based CVS (+61%), Albertsons-SV (+44.7%) and Deerfield, Ill.-based Walgreens (+31.1%) saw notable increases for the same.

On the other hand, Salisbury, N.C.-based Food Lion (-35.3%) and Minneapolis, Minn.-based Target (-21.8%) saw noteworthy declines in their private label promotional share this week when compared to the same week prior year.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally. 


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