Private Label Buyer

Exclusive: Four Retailers See More Than 30 Percent Decreases In PL Promotions

May 31, 2012

Two-thirds of the total number of retailers saw decreases in their private label advertising this week when compared with a year ago, Market Track exclusively told PLBuyer’s eReport.

Four retailers, Salisbury, N.C.-based Food Lion (-38.5%), Lakeland, Fla.-based Publix (-38.5%), Jacksonville, Fla.-based Winn-Dixie (-31.2%) and Woonsocket, R.I.-based CVS (-30.5%), saw more than 30 percent declines in their private label promotional share this week when compared with the same week prior year.

Meanwhile, Camp Hill, Pa.-based Rite-Aid (+34.7%) saw a significant increase in its private label promotions for the same week year over year.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally. 

Promotions 5-31