Private Label Buyer

Organic Sales on Rise in the U.S., Survey Shows

April 24, 2012

The Organic Trade Association's 2012 Organic Industry Study shows that organic product sales rose 9.5 percent in 2011 from the previous year, accounting for $31.4 billion in sales.

Of companies that provided private label breakdowns for the survey, 54 percent said that at least some of their sales were generated from private label products, up from 47 percent in 2010.

The survey shows that organic private label growth was strongest in the dairy, breads and grains, and personal care categories. Growth in those three categories was at least double their 2010 growth figures, the OTA study shows.

“For [consumers], it matters whether foods are genetically engineered, or produced using practices that are good for their families,” OTA CEO Christine Bushway said in a news release. “Price is still an issue, but with the wide availability of private label products, and many venues for organic products, they have many choices where to shop and a variety of products from which to choose.”

 Overall, non-food organic products grew 11 percent in sales in 2011 from a year earlier, while organic food products grew 5 percent in 2011 from 2010. Organic food share has grown to 4.2 percent of total food sales, the survey says, while organic non-food share is 0.6 percent of total non-food sales.