Private Label Buyer

PLBuyer's 2011 Design Excellence Award winners

March 27, 2012

PLBuyer recently announced that winners have been selected in 14 individual product categories for its first Design Excellence Awards. A Best of Show winner, Sam’s Club, also was named.
Winners were selected during a day of judging this September by design experts brought together in Chicago for  PLBuyer’s all-star judging panel.
Members of the panel viewed a plethora of private label food and non-food products, rating them on shelf impact; relevancy; benefit/appeal; quality positioning and aesthetic acumen.
The products were submitted for the competition by design firms, supermarkets, drug chains, mass merchandisers and dollar stores.
Awards were given in 14 categories including on-shelf; on-shelf premium; beverages; beverages premium; frozen value; frozen NBE; refrigerated NBE; refrigerated premium; health & personal care; pet food/care/supplies; eco-friendly; household goods; beauty and cosmetics and baby care, as well as an award for best of show.
Judges included co-chair Patrick Rodmell of Watt International; Jonathan Asher of Perception Research Services; W. James Forward of Forward Branding; Lindsey Hurr of Immotion Studios; Todd Maute of CBX; Denis Ring of Bode International and Dennis Whalen of Michael Osborne Design.
All of the finalists were featured at the PLBuyer booth at PLMA’s 2011 Private Label Trade Show in Chicago.
On-Shelf
Michael Osborne Design
For its excellence in design on behalf of
Sam’s Club
Daily Chef Premium Quality Elbow Macaroni
On-Shelf Premium
The Fresh Market
TFM Chocolate Bars
Beverages
World Brews
Hopper Whitman Belgian White
Beverages Premium
Roundy’s Supermarkets
Vero
Frozen Value
Watt International
For its excellence in design on behalf of
Longo's
Longo’s Value Tier
Frozen NBE
Daymon Design
For its excellence in design on behalf of
Spartan
Premium Ice Cream
Refrigerated NBE
Michael Osborne Design
For its excellence in design on behalf of
Sam’s Club
Artisan Fresh
Artichoke Spinach Dip
Refrigerated Premium
Pemberton and Whitefoord
For its excellence in design on behalf of
Tesco
Finest Italian Ready Meals
Health & Personal Care
Pharmaca Integrative Pharmacy
Pharmaca Hand Soaps
Pet Food/Care/Supplies
CBX
For its excellence in
design on behalf of
Walgreens
Pet Shoppe
Eco-Friendly
Daymon Worldwide
For its excellence in design on behalf of
Lotte Mart
Smart Eco Tissue
Household Goods
Massmart
Garden Master Lawn Dressing
Beauty & Cosmetics
Watt International
For its excellence in design on behalf of
Zellers
Sentiments
Baby Care
Michael Osborne Design
For its excellence in design on behalf of
Sam’s Club
Simply Right Baby Formula
Best of Show
Michael Osborne Design
For its excellence in design on behalf of
Sam’s Club
Daily Chef Premium Quality Elbow Macaroni