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Price Big Factor For Meat Shoppers

February 23, 2012
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The impact of the economy and higher prices for meat and poultry products are making a significant difference for consumers at the meat case, according to the seventh annual Power of Meat study, presented at the 2012 Annual Meat Conference, Feb. 21, in Orlando, Fla.


The impact of the economy and higher prices for meat and poultry products are making a significant difference for consumers at the meat case, according to the seventh annual Power of Meat study, presented at the 2012 Annual Meat Conference, Feb. 21, in Orlando, Fla.
 
The study, conducted by 210 Analytics and commissioned jointly by the American Meat Institute (AMI) and the Food Marketing Institute (FMI) and sponsored by Sealed Air’s Cryovac Food Packaging Division, found that price has taken on an ever-greater role in the meat purchasing decision process, as price per pound has solidified its number-one ranking as the most important decision factor for consumers.
 
The study also found that private label meat and poultry remains popular. However, rather than an outright preference, it is better defined as a greater willingness to purchase private brands. This led to an increase in the share of switchers-shoppers who do not have a preference for national or private label, but choose based on other factors, predominately price.
 
 
 

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