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Post Plots Its Course For Revival

February 21, 2012
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Now that Post has officially spun off from Ralcorp, the company is planning to make a name for itself as a standalone company.


Now that Post has officially spun off from Ralcorp, the company is planning to make a name for itself as a standalone company.
 
The company plans on reversing market share erosion by focusing its sales efforts on its largest customers, reorganizing its marketing department to put business leaders in charge of each brand, increasing its use of social media and retooling its merchandising and trade spending efforts, says the company’s new management.
 
“I think being a standalone will allow Post to finally focus on what it needs to be a good company without the interruption of other companies," Jim Wisner, president of Libertyville, Ill.-based Wisner Marketing Group, tells PLBuyer’s eReport.
 
“What matters is the strength of the product and Post has many good names in its roster already. In order to make a name for themselves they are going to have to think differently and be willing to think on their feet. But that won’t happen in a day. I think, for now, it will be good for them to work alone without the interference of other companies,” he says.

 

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