- RESEARCH & AWARDS
- CATEGORY REVIEWS
Based on private label sales and market share trends from Chicago-based research firm The Nielsen Company, sales of private label products saw gains of more than 2 percent in U.S. supermarkets and nearly 5 percent in drugstore chains.
This trend has transferred over to 2011 as well, Paula Rosenblum, managing partner at Miami-based Retail Systems Research (RSR Research), tells PLBuyer’s eReport. “Our data has consistently shown retailers increasing the percentage of their assortment that is private label. I don’t see any reason why it would slow down now, especially in a continued uncertain economy.”