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PLMA Yearbook Trends Remain Consistent, Expert Says

June 21, 2011
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All three major retail channels: supermarkets, drug stores, and total outlets, saw growth in private label market share during 2010, explains the Private Label Manufacturers Association (PLMA) 2011 Private Label Yearbook released yesterday.


All three major retail channels: supermarkets, drug stores, and total outlets, saw growth in private label market share during 2010, explains the Private Label Manufacturers Association (PLMA) 2011 Private Label Yearbook released yesterday.
 
Based on private label sales and market share trends from Chicago-based research firm The Nielsen Company, sales of private label products saw gains of more than 2 percent in U.S. supermarkets and nearly 5 percent in drugstore chains.
 
This trend has transferred over to 2011 as well, Paula Rosenblum, managing partner at Miami-based Retail Systems Research (RSR Research), tells PLBuyer’s eReport. “Our data has consistently shown retailers increasing the percentage of their assortment that is private label. I don’t see any reason why it would slow down now, especially in a continued uncertain economy.”

 

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