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PLMA Show Coverage: Household Cleaning Category Will See Continued Growth

November 16, 2011
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As consumers continue to seek out convenience, look for more retailers to expand in the household cleaning segment, David Deising, director of product management for Sheboygan, Wis.-based Rockline Industries told PLBuyer at the PLMA show Monday in Rosemont.
 
 


As consumers continue to seek out convenience, look for more retailers to expand in the household cleaning segment, David Deising, director of product management for Sheboygan, Wis.-based Rockline Industries told PLBuyer at the PLMA show Monday in Rosemont.
 
“Cleaning has been around forever and consumers are looking for what makes it easy, what makes it fast, what makes it work,” he says. The category will continue to grow because it’s what the consumer wants.”
 
As far as getting people to trust the reliance of their private label antibacterial-type products, retailers should work with manufacturers to make sure the ingredients are similar to those of the national brand products.
 
“As is typical in industry, our retail partners want us to mirror the ingredient list of the national brands,” he says. “The first thing is if consumers look at the back and see similar active ingredients, trust is created by seeing those similarities. The second way is if the claims are similar. Such as does this work against a certain strain of bacteria, etc.”
 

 

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