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PLMA Live: Value-Added Store Brands Paying Off

February 28, 2012
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Store brands dollars are up. Units are steady. The strategy of value-added products is starting to pay off, according to a new video report by news anchor Jodi Daley and PLMA president Brian Sharoff on PLMA Live.


Store brands dollars are up. Units are steady. The strategy of value-added products is starting to pay off, according to a new video report by news anchor Jodi Daley and PLMA president Brian Sharoff on PLMA Live.
 
Store brand dollar market shares went up from 19.1 percent to 19.5 percent, while units held steady at 23.6 percent. Dollar volume grew more than 5 percent in all outlets as store brands outpaced national brands by more than 2 to 1, according to Nielsen.
 
“The mood of the consumer is one of being rather pragmatic, says James Russo, vice president, global insights at Nielsen. “The U.S. consumer has been dealing with the recession for the better part of four years. So there’s an uncertainty that permeates this consumer and we can see that within the consumer confidence data that Neilsen publishes. It’s very much a consumer that is planning their spending, that is monitoring their spending. There are certain consumer segments that are starting to emerge from the recession before others.”
 
To see the full video report entitled, “Value-Added Store Brands Paying Off,” click here:

http://www.plmalive.com/
 
 
 

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