OTC Drug Brands' Troubles Spell Opportunities for Private Label

Recalls of Tylenol, Motrin and Benadryl not only have made those top brands vulnerable – they’ve created an opening for private label drugs, says an August 6 story on CNNMoney.com.
 
Johnson & Johnson’s drug-making unit McNeil makes popular cold and pain drugs like Tylenol and Motrin. The company has recalled millions of children’s and adult versions of those drugs the past 10 months. Recalls and a McNeil factory closing created a supply shortage for adult varieties and “a complete vacuum for children’s over-the-counter versions of the brands,” reports CNNMoney.
 
Evidence indicates retailers have tried to take advantage of the situation. “Over the last four months, there’s been rather high demand from our retail clients to increase production,” the CNNMoney story quotes Doug Boothe, CEO, Actavis, as saying. Actavis is a division of Iceland-based Actavis Group, maker of private label prescription and generic drugs.
 

Boothe goes on to say that the company has ramped up its private label drug manufacturing to five times the capacity versus earlier this year, for clients such as CVS, Walgreens and Wal-Mart.  

CVS spokesman Mike DeAngelis is quoted in the story saying the chain is still experiencing shortages of Tylenol and other branded drugs due to the recalls. “We are meeting customer demand with CVS private label products. We want to encourage our customers to try our brand and stick with it.”
 

Walgreens’ spokeswoman Tiffani Washington says the drugstore chain is doing its best to meet demand for cold and pain drugs with its private label brands.  

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The PLBuyer Top 10, April 2013

The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB May 2013 cover

May 2013

The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!

Table Of Contents Subscribe

PLMA Trade Show

How often have you attended a PLMA Trade Show, in the U.S., Europe or Asia, as an attendee or an exhibitor?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px