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NRF, Shop.org Partner with Expo TV for Consumer Retail Insights

March 18, 2009
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The National Retail Federation (NRF), Washington, D.C., and its Shop.org division announced a partnership with New York-based ExpoTV to produce a series of quarterly videos that “dig deeper” into the opinions and behaviors of American shoppers. ExpoTV, which NRF said is “a community created for real people to share unbiased opinions,” will compile feedback related to specific retail issues and products to help retailers gain a better understanding of today’s shoppers.“Listening to what customers are saying allows retailers to make faster, more educated decisions about merchandise, marketing and shoppers’ experiences,” said Tracy Mullin, NRF president and CEO. “NRF’s partnership with ExpoTV will provide the retail community with a firsthand look at what’s behind the decisions made by American shoppers.”

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