Supplier News

North American Olive Oil Association Launches Quality Control Program

April 2, 2010
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The North American Olive Oil Association (NAOOA), Neptune, N.J., said it launched a quality-control program to recognize and promote olive oils that measure up to the industry’s standards of excellence. A voluntary and rigorous testing process is available to all NAOOA members, and a seal of quality helps consumers select products that meet these high standards.

To use the new seal, NAOOA said a company must be an NAOOA member in good standing, and the type of oil bearing the seal must be tested to be sure it meets or exceeds the International Olive Council (IOC) standard for olive oil. The IOC is recognized worldwide as the quality-standard-setting body for the olive oil industry.

“The certified quality seal program exemplifies the NAOOA’s long-standing commitment to educate consumers about the benefits of olive oil and ensures the integrity of the product,” said Bob Bauer, NAOOA president. “It also lets products marketed by NAOOA members stand out from the competition, with good reason. These companies have taken the initiative to lead the industry by voluntarily following a standard that’s far more stringent than what’s required by the U.S. government.”

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