Millennials Want Brands That Connect, Speaker Advises

April 13, 2011
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The current generation of consumer wants a brand that they can feel a connection to and interact with, said Debbie Millman, president of the design group at the New York-based brand design firm Sterling Brands during the second day of FUSE 2011 in Chicago.
Brands have evolved in the past century from being a luxury to a means for people to connect and interact. With tools like Facebook, Youtube, Myspace and other social media outlets, the current generation of consumers have a greater connection to their brands than every before, she explained.

As technology becomes more integrated into society, cultures have found new ways to interact, such as social networking, and become more attached to their brand of choice, explained Millman.

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