Hispanic Food and Beverage Market Expected to Grow

June 14, 2010
/ Print / Reprints /
/ Text Size+

Non-Hispanic Americans' growing appetite for Latino cuisine combined with the rapid increase of the United States' Hispanic population is expected to boost sales of Hispanic foods and beverages from nearly $7 billion in 2009 to $9.5 billion by 2014, says a new report from Rockville, Md.-based market researcher Packaged Facts.

The market is also being driven by the Hispanic population's increased buying power, expected to reach $1.3 trillion in 2013, up from $984 billion in 2008 - a 31 percent jump. In addition, the report said, Hispanic shoppers spend significantly more than other groups on food consumed at home, due to both the importance of family mealtime and larger family units.

The report divides the Hispanic food and beverage market into three segments: Mainstream Mexican, Authentic Hispanic and "Nuevo Latino," which includes unique new products that meld a variety of Hispanic flavors and traditions. Although all three pieces are expected to grow, Packaged Facts said the Authentic Hispanic and Nuevo Latino categories in particular are getting a big boost from "foodies," whose search for new and different tastes has resulted in the introduction of many new products both at retail and in the foodservice sector.

"The fact that the Hispanic population is expanding beyond traditional enclaves in California, the Southwest, Florida and major metropolitan areas like New York and Chicago to communities which previously had either no Hispanic presence or only a small one further benefits the market," adds Packaged Facts publisher Don Montuori.

For more information or to purchase a copy of the report, visit

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px