H-E-B To Slash Prices, Open New Stores

January 7, 2010
/ Print / Reprints /
/ Text Size+

San Antonio-based H-E-B said it will demonstrate Texas pride “in its pricing, products and partners (employees) by once again lowering prices, opening new store locations, creating new job opportunities and continuing its strong community involvement.”

H-E-B said its strong stance to invest in Texas comes as other retailers and businesses retrench as a result of the current economic climate. In contrast, H-E-B said it aims to lead by example and spur further economic development in the state it calls home by generating greater savings for Texas consumers, expanding its store operations and employment opportunities.

“We believe that H-E-B’s strong presence in Texas is one of the reasons Texans enjoy some of the lowest food prices in the nation,” said Suzanne Wade, president of the H-E-B San Antonio division. “We are committed to low prices, and are now priced even better. “In the New Year, customers will have additional opportunities to save as H-E-B again lowers prices on more than 5,000 products that Texas families use most.”

The price reductions, which began Jan. 6, apply to both H-E-B brand products and national brand products across the store, the retailer said. Specific categories in which customers will see significant savings include diapers, hair care and personal wash, pet food, laundry detergent and paper towels. Customers also will realize savings on cereal, snacks and frozen foods, as well as fresh meat, produce and deli products.

H-E-B said the savings campaign includes bold new signage and highly visible shelf tags calling out specific products and savings. Partners, known as “Low Price Ambassadors,” will walk the store and point out new savings to customers and answer questions. At the register, cashiers will highlight customer savings.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px