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H-E-B To Slash Prices, Open New Stores

January 7, 2010
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San Antonio-based H-E-B said it will demonstrate Texas pride “in its pricing, products and partners (employees) by once again lowering prices, opening new store locations, creating new job opportunities and continuing its strong community involvement.”

H-E-B said its strong stance to invest in Texas comes as other retailers and businesses retrench as a result of the current economic climate. In contrast, H-E-B said it aims to lead by example and spur further economic development in the state it calls home by generating greater savings for Texas consumers, expanding its store operations and employment opportunities.

“We believe that H-E-B’s strong presence in Texas is one of the reasons Texans enjoy some of the lowest food prices in the nation,” said Suzanne Wade, president of the H-E-B San Antonio division. “We are committed to low prices, and are now priced even better. “In the New Year, customers will have additional opportunities to save as H-E-B again lowers prices on more than 5,000 products that Texas families use most.”

The price reductions, which began Jan. 6, apply to both H-E-B brand products and national brand products across the store, the retailer said. Specific categories in which customers will see significant savings include diapers, hair care and personal wash, pet food, laundry detergent and paper towels. Customers also will realize savings on cereal, snacks and frozen foods, as well as fresh meat, produce and deli products.

H-E-B said the savings campaign includes bold new signage and highly visible shelf tags calling out specific products and savings. Partners, known as “Low Price Ambassadors,” will walk the store and point out new savings to customers and answer questions. At the register, cashiers will highlight customer savings.

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