GNC Private Label Products Launch at Sam's Club

March 8, 2011
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Sam’s Club has begun carrying General Nutrition Centers Inc. private label products. The offering supports Sam’s Club’s focus on health and wellness.
Approximately 400 Sam’s Club locations will launch two products in March:
  • A two-pound container of GNC Pro Performance AMP Amplified 100% Whey Protein ($18.98)
  • A 1.7-pound bottle of GNC Total Lean Lean Shake, a diet product ($22.98)

Throughout the year, GNC will rotate pallets of its top-selling items in select Sam’s Club locations.

“Working with Sam’s Club, we will introduce the mass market customer to the GNC brand and our strongest formulas at an attractive price,” says Tom Dowd, executive vice president, store operations & development, said in a statement.

Sam’s Club, a warehouse club division of Wal-Mart Stores, is the U.S.’s eighth largest retailer. GNC, headquartered in Pittsburgh, is a specialty retailer of nutritional products with more than 5,800 retail locations in the United States (including 903 franchise and 2,003 Rite Aid franchise store-within-a-store locations), and franchise operations in 46 countries.

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