News

Fresh & Easy To Hold Pink Slime Swap Meat

March 27, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Customers disturbed about the rampant use of pink slime are invited to swap ground beef bought from other retailers at Fresh & Easy’s “Pink Slime Swap Meat” this Wednesday, March 28. Fresh & Easy never has, and never will, use the ammonia-treated filler known as “pink slime” in its ground beef.


Customers disturbed about the rampant use of pink slime are invited to swap ground beef bought from other retailers at Fresh & Easy’s “Pink Slime Swap Meat” this Wednesday, March 28. Fresh & Easy never has, and never will, use the ammonia-treated filler known as “pink slime” in its ground beef.
 
Customers can bring fresh or frozen ground beef from another retailer to any Fresh & Easy location and exchange it for a package of fresh&easy (80/20) ground beef, equivalent to the amount being returned up to 2 lbs–no questions asked. In addition, Fresh & Easy is encouraging customers to take to Facebook and Twitter to share their experiences using the hashtag #SwapMeat.
 
“It’s understandable that people would lose confidence in food retailers because of the use of pink slime,” said Fresh & Easy CEO Tim Mason. “Fresh & Easy has never been about shortcuts or fillers–just high-quality fresh food that we produce ourselves, so we know it’s the best.”

 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px