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Fresh & Easy To Hold Pink Slime Swap Meat

March 27, 2012
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Customers disturbed about the rampant use of pink slime are invited to swap ground beef bought from other retailers at Fresh & Easy’s “Pink Slime Swap Meat” this Wednesday, March 28. Fresh & Easy never has, and never will, use the ammonia-treated filler known as “pink slime” in its ground beef.


Customers disturbed about the rampant use of pink slime are invited to swap ground beef bought from other retailers at Fresh & Easy’s “Pink Slime Swap Meat” this Wednesday, March 28. Fresh & Easy never has, and never will, use the ammonia-treated filler known as “pink slime” in its ground beef.
 
Customers can bring fresh or frozen ground beef from another retailer to any Fresh & Easy location and exchange it for a package of fresh&easy (80/20) ground beef, equivalent to the amount being returned up to 2 lbs–no questions asked. In addition, Fresh & Easy is encouraging customers to take to Facebook and Twitter to share their experiences using the hashtag #SwapMeat.
 
“It’s understandable that people would lose confidence in food retailers because of the use of pink slime,” said Fresh & Easy CEO Tim Mason. “Fresh & Easy has never been about shortcuts or fillers–just high-quality fresh food that we produce ourselves, so we know it’s the best.”

 

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