Frankly Speaking: New awards, expanded PLMA preview, new top 35

March 30, 2012
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As we were finishing this issue for you, we at PLBuyer also were preparing to host our all-new PLBuyer Design Excellence Awards for private label packaging.


As we were finishing this issue for you, we at PLBuyer also were preparing to host our all-new PLBuyer Design Excellence Awards for private label packaging. The excitement and the industry involvement in this new competition have been extremely invigorating and gratifying for us.
In the past, when PLBuyer held a packaging contest, it simply invited retailers, designers, wholesalers and others to send private label packaging and had editors of several of our parent company’s publications pick their favorites.
This year, we have assembled an all-star panel of private label designers who have worked on such iconic private labels as that of Loblaws, Duane Reade and Sam’s Club, to name just three. We are using quantifiable judging criteria that will let entrants know how they rate versus their competition. In short, we are creating recognition that private label packaging design has arrived. We know the end result will be to provide benchmarks all of our readers can use to design more effective private label packaging.
The private label business has responded to our new competition in dramatic fashion. Our offices were overflowing with entries as the judging neared on Sept. 13. And the excitement will continue at the PLMA show.
We invite you all to stop by our expanded booth at the PLMA show here in the Chicago area Nov. 13-15 to view the finalists in each of our categories. Winners will be announced at a special event we’re holding at the show. Be sure to visit our booth to see which designs our judges decided were among the best of the best. And watch for details of our awards presentation, it’s sure to become a must-attend part of PLMA.
Speaking of PLMA, at the same time we were working on the new awards judging, we also were preparing a two-part expanded PLMA preview you’ll read here and in our November issue. I’m sure you’ll find this preview unlike any you’ve read. This year’s show is using the tagline “It’s a Store Brands World.” We agree and so in November, we look at the latest private label developments in Europe, Asia and Latin America. Read what trends there could provide tips for you here to improve your private label business. The preview this issue provides you with an early sneak-peek at what suppliers are planning to exhibit at the show; this feature should help you plan your time there.
This insights-filled issue also features our annual ranking of the top private label retailers of North America. We’ve expanded the list from 30 to 35 retailers this year and, working with a new research partner, are bringing you more detailed and more focused profiles of what these retailers have done and are doing with their private labels.
Several retailers took part in these rankings this year for the first time, a development we think shows that private label retailers are seeing the benefits of information sharing for the business as a whole. Bravo to them, bravo to our design entries and bravo to all our readers, we hope you’re enjoying and profiting from all the new features we’ve brought you this year.

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