- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
“Our efforts to expand global sourcing capabilities will also support our private brand goals. Since launching our global sourcing effort, we have improved the quality of our private brands through the establishment of standardized product specifications and more rigorous testing protocols.
Walgreens, Greg Wasson, president and CEO: “What I'm encouraged most with for private label is we've over-penetrated, over-indexed in our private label with what you would think we do and that's an over-the-counter cost goal, the health and beauty type items. We've under-indexed to our 20 percent or so total penetration in consumables. That's where Duane Reade brings a tremendous amount of expertise and talent, because of its history with Loblaws and coming out of a strong private brand consumable retailer.
“So we're looking forward to their bringing a lot of their expertise to drive our penetration in consumables. And we began that last month or two with our first introduction of the Duane Reade private brand throughout the chain with about 15 to 20 core SKUs.”
“Even though we've just started the rollout, we're getting great response from our customers and expect that with strong promotional support, good price positioning and continued development of new items, we'll continue to grow private brands sales, improve margin and meet the needs of today's customer.”