Family Dollar Looks to Enhance Its PL Efforts

March 22, 2011
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Matthews, N.C.-based Family Dollar announced a partnership with Forth Worth, Texas-based private brand marketing firm Marketing Management Inc. (MMI), a deal it hopes will boost its private label sales, the retailer says.  


“A compelling assortment of private brand merchandise across the store gives our value-conscious customer more choices and complements the increase in national brand products from food to housewares,” said Don Hamblen, senior vice president, customer marketing. “Enhancing our private brand offering is a key strategic initiative for Family Dollar aimed at driving improved margins and customer loyalty.”


In addition to the partnership with MMI, Family Dollar recently launched a campaign to promote its new private brand Family Gourmet by reaching out to mommy bloggers.


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