News

Family Dollar Looks to Enhance Its PL Efforts

March 22, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Matthews, N.C.-based Family Dollar announced a partnership with Forth Worth, Texas-based private brand marketing firm Marketing Management Inc. (MMI), a deal it hopes will boost its private label sales, the retailer says.  

 

“A compelling assortment of private brand merchandise across the store gives our value-conscious customer more choices and complements the increase in national brand products from food to housewares,” said Don Hamblen, senior vice president, customer marketing. “Enhancing our private brand offering is a key strategic initiative for Family Dollar aimed at driving improved margins and customer loyalty.”

 

In addition to the partnership with MMI, Family Dollar recently launched a campaign to promote its new private brand Family Gourmet by reaching out to mommy bloggers.

 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px