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Family Dollar Looks for More PL Suppliers As Sales Rise

July 6, 2011
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Family Dollar reported strong earnings in the third quarter of its fiscal 2011 thanks to growth in its private label assortment. It plans to continue expanding its private label selection as the fiscal year continues, the Matthews, N.C.-based company reports.

 

"We continue to expand our assortment of private brands, offering customers new alternatives to national brands," Howard Levine, chairman and chief executive officer of Family Dollar, said in a prepared statement. "Under Family Dollar brands like Family Gourmet, Kidgets and Family Chef, we have introduced more than 500 brand products to our assortment this year and our customers are responding."

 

Overall private brand sales have increased by 22 percent since the beginning of fiscal 2011, he noted. A majority of private label sales are in the consumables category, whose sales have grown by 27 percent compared to one year ago.

 

Net sales for the quarter increased to $2.2 billion compared with $2 billion one year ago. Sales for the quarter were driven primarily by consumables and home products, according to company executives.

 

With demand for its private label offerings rising, Family Dollar is expanding its supply chain to meet increased demand.

 

“Our continued efforts to build an integrated global supply chain are supporting our private brand objectives while also helping us mitigate rising costs. Our teams in both Hong Kong and Shenzhen are ramping up quickly and helping us to strengthen and expand our supplier network. As a result, we are on track this year to increase our direct imports by 20 perdcent,” Levine said.

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