News

Exclusive: Two Major Retailers See Almost 40 Percent Drop in PL Promos

January 5, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Nearly 60 percent of retailers saw a decrease in private label promotions in the week ending Dec. 21, 2011, as  compared with the same week in 2010, finds Chicago-based research firm Market Track in an exclusive analysis of retailer advertising done for PLBuyer’s eReport.
 
Salisbury, N.C.-based Food Lion’s ads for private label offerings in its weekly circular dropped 38.6 percent and Albertsons saw a 37.5 percent drop in the same period. Except for Bentonville, Ark.-based Walmart, who saw a 22.5 percent drop, the other four advertisers saw only a minor decline in their private label promotions when compared to the same period a year ago.
 
On the other end of the spectrum, Cincinnati, Ohio-based Kroger increased its private label promotions by 50.1 percent and both Hoffman, Ill.-based Kmart, part of Sears Holdings and Giant Landover increased their private label promotions by 22.4 percent and 22.2 percent respectively in the same week for 2011.
 
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally

 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe

Innovation

Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px