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Exclusive: Rite Aid Sees Over 100 Percent Jump in PL Promotions

March 22, 2012
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Nine out of the 14 retailers saw decrease in their private label promotions this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport.


Nine out of the 14 retailers saw decrease in their private label promotions this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport.
 
Supervalu-owned Albertsons (-36.8 percent) witnessed the highest decline in its private label promotions for the same week year over year. Jacksonville, Fla.-based Winn-Dixie (-33.2 percent) also saw a significant decline in their private Label promotions. 
 
Camp Hill, Pa.-based Rite-Aid (+135.6 percent) saw the biggest increase in its private label share when compared to the same week previous year. Other retailers who saw noteworthy increase in their private label advertising were Minneapolis-based Target (24.5 percent), Montvale, N.J.-based A&P (+20.9 percent), Pleasanton, Calif.-based Safeway (+19.9 percent) and Salisbury, N.C.-based Food Lion (+18.3 percent).
 
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.
 
 

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