Exclusive Retailer Spotlight: Walgreens Pushes Analgesics

August 10, 2011
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Walgreens stepped up promotions of its private label internal analgesics in its weekly ads during the 52 weeks ended Aug. 6, according to research done exclusively for PLBuyer’s eReport by Efficient Collaborative Retail Marketing (ECRM).


Private label internal analgesic ads accounted for 32 percent of all internal analgesic ads that the Deerfield, Ill.-based retailer ran for the 52-weeks ending August 6. In the prior 52-week period, private label analgesics accounted for only 23 percent of all analgesic ads Walgreens ran, ECRM determined.


Overall, Walgreens appeared to be featuring its private label products less frequently in ads in the latest 52-week period than in the prior one. The only other products which saw increases in their share of category ads in the latest period were chocolate and assorted candies, up 3 percent, and allergy tablets, gels and capsules, also up 3 percent in their category.

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