Exclusive Retailer Spotlight: A&P Has Found the Beef

October 12, 2011
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A&P has found the beef, heavily promoting private label beef in its weekly advertisements, according to an analysis of ads for the 52 weeks ended Oct.7, 2011, provided exclusively to PLBuyer’s eReport by Efficient Collaborative Retail Marketing (ECRM).
The Montvale, N.J.-based retailer saw private label beef account for 28 percent of its overall beef advertisements for the current period. Private label accounted for 3 percent of A&P’s beef advertisements in the prior 52-week period. Beef products were featured in 2.65 percent of A&P’s ads in the latest 52-week period.
Private label pork ads were not featured at all during the current 52-week at A&P, showing the largest decline year-over-year. The pork category dropped 55 points, accounting for 0 percent of A&P’s overall pork print advertisements in the latest 52-week period. Private label accounted for 55 percent of A&P’s pork advertisements in the prior 52-week period. The category was featured in 1.72 percent of A&P’s ads in the latest 52-week period.

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