EXCLUSIVE: Kroger Leads the Way YTD in PL Dairy Promotions

June 8, 2011
/ Print / Reprints /
/ Text Size+

Cincinnati, Ohio-based Kroger has been the clear leader in private label dairy print promotions during the first four months of the year, an exclusive analysis done for PLBuyer’s eReport reveals.


Kroger has devoted significantly more space in its print ads to cheese, milk, spreads and yogurt promotions– the four dairy items examined -- than its competitors.


These findings emerged in an analysis of year-to-date 2011 print circular ads done exclusively for PLBuyer's eReport by Chicago-based research firm MarketTrack.


Looking at the deli category, San Antonio, Texas-based grocer H-E-B has been the leader in promoting private label hot dogs, according to the data. While both Meijer and Publix have not devoted any space to the product, H-E-B has devoted 20 percent of its circulars to private label hot dogs.


MarketTrack analyzed the amount of weekly private label promotions in print circulars and online promotions since the first of the year.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px