Exclusive: Food Lion, Six Other Retailers See Double Digit Drops in Private Label Ads

December 15, 2011
/ Print / Reprints /
/ Text Size+

Food Lion’s ads for private label offerings in its weekly circular dropped 57.9 percent in the week ending Dec. 9, 2011 as compared with the same week in 2010, finds Chicago-based research firm Market Track in an exclusive analysis of retailer advertising done for PLBuyer’s eReport.
Other retailers that also saw noteworthy declines in private label promotions for the same period include Supervalu-owned Albertson’s with a 36.2 percent drop; Publix with a 27.3 percent drop; Kmart with a 23 percent drop and H-E-B with a 22.6 percent drop.
On the other end of the spectrum, Kroger’s increased its private label promotions by 56.4 percent and Safeway increased its private label promotions by 35.3 percent in the same week for 2011.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px