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Emnos, DemandTec Form Strategic Alliance

November 5, 2009
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Munich, Germany-based Emnos and DemandTec, San Carlos, Calif., announced the formation of a strategic alliance to jointly market advanced shopper-centric solutions for retailers and consumer goods companies worldwide. Emnos is a consulting and services company that helps retailers and consumer goods companies achieve customer-centric growth, while DemandTec is a provider of on-demand optimization solutions.“DemandTec’s NextGEN strategy combines merchandising optimization with customer segmentation, powerful capabilities in their own right, but game-changing when done together,” said Marc Dietz, vice president of marketing for DemandTec. “We are thrilled to partner with Emnos, a proven leader in customer analytics and strategy consulting, to jointly deliver the optimization solutions and shopper insights our customers need to help them win in their respective markets.”

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