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Sarpes said Dream Water products feature a proprietary formula of time-tested all-natural active ingredients - including Gamma-Aminobutyric Acid (GABA), Melatonin and Tryptophan - to help consumers relax and fall asleep. The 2.5-ounce shot-size and 8-ounce beverages come in several flavors and have zero calories and no preservatives.
“Duane Reade prides itself on supporting the launch of innovative products that clearly fulfill the needs of our customers,” said Joe Magnacca, the company’s senior vice president and chief merchandising officer. “Dream Water is such a product, and we welcome them to our stores, just in time for the busy and hectic holiday season when New Yorkers arguably need a good night’s sleep more than any other time of the year.”
To celebrate the launch, Duane Reade will offer one free Dream Water beverage with the purchase of any of Duane Reade’s private label DR DeLish products through Dec. 11.