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According to Duane Reade, the September launch will be followed by an expanded launch of products in time for the 2009 holiday season. By the end of 2009, more than 100 products will be available under the DR Delish brand.
“We know New Yorkers want and need their drugstore to offer convenience and value,” said Joe Magnacca, chief merchandising officer at Duane Reade. “But they also want more interesting, unique and high-quality food products and beverages that taste great. We believe we’ve achieved a fantastic combination of these attributes with our DR Delish line, and we’re delighted to begin offering it to New Yorkers, a particularly tough audience.”