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Consumers Save 35 Percent Shopping PL, PLMA Says

August 4, 2011
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Consumers can save, on average, roughly 35 percent off a typical summer grocery bill if they buy private label products instead of national brand items, says a new study done by the Private Label Manufacturers Association (PLMA).

 

Products with the largest price gap included American cheese singles, frozen pizza and paper plates (see table, below for food items).

 

The study looked at a list of products typically found in a consumer’s grocery cart during the summer, including basic food and non-food items a family might use for barbecues, picnics and other seasonal activity.

 

For each category, a leading national brand was compared to a similar store brand product and prices were adjusted to account for all known discounts, coupons and promotions available. The survey took place over a six week period in a typical suburban supermarket in the Northeast.

 

The study found consumers could save $44.04 by buying private label instead of national brands, a savings of 35.7 percent. The tab for a national brands basket was $123.23 while for a private label basket it was $79.19.

 

PLMA issued a similar report last summer.

 

 

 

PLMA’s Market Basket Comparison

 

National Brand

Store Brand

FOOD ITEMS

Unit Price

Unit Price

American Cheese Singles

$4.29

$2.79

BBQ Sauce

$1.42

$1.16

Cola

$1.58

$0.79

Dry Dog Food

$2.00

$1.00

Freezer Pops

$3.58

$2.66

Frozen Dinners

$7.76

$6.49

Frozen Lemonade

$1.79

$1.19

Frozen Pizza

$7.39

$4.16

Grape Jelly

$2.29

$1.69

Hamburger Buns

$3.29

$1.54

Hot Dog Buns

$3.29

$1.54

Hot Dogs

$3.00

$2.91

Ice Cream

$4.28

$2.64

Iced Tea Mix

$3.99

$2.69

Ketchup

$1.69

$1.29

Mustard

$1.99

$1.53

Packaged Macaroni & Cheese

$1.00

$0.50

Peanut Butter

$2.75

$2.10

Refrigerated Orange Juice

$3.53

$2.66

Salad Dressing

$3.00

$1.95

Salsa

$2.79

$1.32

 

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