Consumers Save 35 Percent Shopping PL, PLMA Says

August 4, 2011
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Consumers can save, on average, roughly 35 percent off a typical summer grocery bill if they buy private label products instead of national brand items, says a new study done by the Private Label Manufacturers Association (PLMA).


Products with the largest price gap included American cheese singles, frozen pizza and paper plates (see table, below for food items).


The study looked at a list of products typically found in a consumer’s grocery cart during the summer, including basic food and non-food items a family might use for barbecues, picnics and other seasonal activity.


For each category, a leading national brand was compared to a similar store brand product and prices were adjusted to account for all known discounts, coupons and promotions available. The survey took place over a six week period in a typical suburban supermarket in the Northeast.


The study found consumers could save $44.04 by buying private label instead of national brands, a savings of 35.7 percent. The tab for a national brands basket was $123.23 while for a private label basket it was $79.19.


PLMA issued a similar report last summer.




PLMA’s Market Basket Comparison


National Brand

Store Brand


Unit Price

Unit Price

American Cheese Singles



BBQ Sauce






Dry Dog Food



Freezer Pops



Frozen Dinners



Frozen Lemonade



Frozen Pizza



Grape Jelly



Hamburger Buns



Hot Dog Buns



Hot Dogs



Ice Cream



Iced Tea Mix









Packaged Macaroni & Cheese



Peanut Butter



Refrigerated Orange Juice



Salad Dressing







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