News

Chew on This!

March 22, 2010
/ Print / Reprints /
ShareMore
/ Text Size+
Although the poor economy has taken popped the bubble of many categories deemed non-essential, new research from Mintel shows it hasn't slowed the gum, mints and breath fresheners segment.

Although the poor economy has popped the bubble of many categories deemed non-essential, new research from Mintel International Group, Chicago, shows it hasn't slowed the gum, mints and breath fresheners segment.

According to the company, category sales have expanded 10 percent since 2007, with growth expected to continue through 2014.

"Although this market is not entirely recession-proof, gum, mints and breath fresheners are faring well due to their low price points and the feeling that consumers are getting a small treat," said Bill Patterson, senior Mintel analyst. "In addition, innovative packaging and unique flavors are aiding in the upward sales momentum."

Although new flavors help keep the category fresh (43 percent of consumers said they like to try new varieties), many gum manufacturers have focused their attention recently on products that deliver some kind of functional benefit, including teeth whitening, teeth strengthening or improved oral hygiene, Patterson said.

"Mint [manufacturers] have followed suit by enhancing their products with antioxidants, green tea and other health-promoting ingredients," he noted.

However, he continued, more than three times as many consumers (43 percent vs. 13 percent) cited breath-freshening as the most important function of gum and mints. As a result, although most consumers are happy to share gum and mints with family and friends, only 6 percent will offer them to colleagues, so as not to suggest the person has bad breath.

For more information or to purchase a copy of the report, visit www.mintel.com.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe

Innovation

Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px