News

Bits & Pieces

January 3, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Private Label news from Safeway and Tesco.

Safeway is bringing a custom package shape for ice cream to private label, according to an article by Jim George in Packaging World magazine. Safeway has introduced a custom carton shape for its 48-oz containers for its own ice cream brands that works together with photography to create product differentiation on the shelf. This is significant, says George, because private-label packaging generally features stock components and typically relies on strong photography and vivid color reproduction to ramp up the graphic intensity while also minimizing costs. Conversely, popular thinking has been that national brands therefore could gain a marketing leg up on private-label products by investing in custom package shapes, notes George. But Safeway’s new ice cream container is one sign that the playing field might be on the verge of leveling out, because the retailer found a way to achieve a custom shape while also delivering production efficiencies and cost savings.

 

Tesco has surged past rivals in Ireland as shoppers have opted for cheaper private label, according to an article that appeared in the Irish Examiner in December. Aldi and Lidl also increased market share over the last year, according to figures from consultancy firm Kantar Worldpanel. Private label products now make up a third of Ireland’s spend. Aldi and Lidl grew market share to more than 18 percent and more than nine percent respectively in the last year. Tesco, however, grew nearly six percent to a market share of 27 percent.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px