Bits and Pieces

January 18, 2010
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What's news in retail and private label.

  • In an effort to spotlight its Food Club brand lineup, Tyler, Texas-based Brookshire Grocery Co. recently kicked off a "Buy 5 & Save 5%" promotion at its Texas, Louisiana and Arkansas Super 1 Foods stores, reported the brand's supplier, Skokie, Ill.-based Topco. Scheduled to run through Feb. 3, the initiative offers customers who purchase five or more Food Club items 5 percent off their total Food Club purchase.


  • To help promote its fresh handmade pizza, Schenectady, N.Y.-based Price Chopper said it recently sponsored a contest on Facebook offering fans of the private label product a chance to win a $50 Price Chopper gift card. Entrants were asked to submit a photo of their family enjoying the store-made pizza at home. Three winners were selected on Jan. 15.


  • New York City-based Duane Reade said it expanded its new DR Delish private label lineup with handmade popcorn, French sodas, trail mix, cookies, premium coffee and several varieties of gourmet chocolate. The line debuted last fall.


  • Hy-Vee Inc., West Des Moines, Iowa, said its Iowa supermarkets and drugstores are participating in a statewide initiative designed to highlight the benefits of recycling plastic shopping bags. Advertised to Hy-Vee customers through in-store signage, specially marked recycling barrels and messages on plastic grocery bags, the Build with Bags program is intended to double the amount of plastic bags recycled over the next two years, reduce plastic bag consumption, promote the use of reusable bags and highlight the availability of furniture and equipment made from recycled bags.


  • La Crosse, Wis.-based Kwik Trip Inc. said it launched an e-mail coupon program designed to deliver coupons for discounted and/or free items to interested customers. The free "members-only" program also will include personalized offers based on shoppers' individual preferences.


  • Hannaford Supermarkets, Scarborough, Maine, said it is the first retailer in the country to sign on to the Keep Local Farms program, which is designed to raise funds for local dairy farmers, ensure local supply of milk and provide customers with a way to support local farmers. To help highlight its support of the initiative, the company will distribute “Keep Local Farms” promotional materials at its 171 New England and New York stores and allow customers to donate $2 or $5 to the cause at checkout.


  • Minneapolis-based Target Corp. said it will introduce an exclusive line of affordable cookware products and specialty food items under the Giada De Laurentiis for Target store brand. Created in conjunction with the celebrity chef whose name it bears, the budget-friendly collection includes a wide array of pans, bakeware, small appliances and other cooking tools and accessories, as well as pasta, pasta sauces, fresh pesto and coffee blends. Prices range from $6.99 for a nylon spoon to $199 for a 10-piece cookset.


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