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FMI Panel on Retail Management of Private Label and National Brands

May 21, 2014
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The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more overall branding into their private label lines, diversify the types of products offered, get more involved in the manufacturing process, and sometimes invest in marketing and advertising of private labels. Consequently, national brands and private label have grown more competitive, and retail channels continue to shift in terms of categories covered and shopper demographics served. How are these changing dynamics impacting today’s overall retail landscape, and how do they point to the future face of grocery retailing?

This subject will form the basis of a panel discussion organized by PLBuyer and taking place during the Private Brands Summit at FMI Connect 2014 in Chicago at McCormick Place, Room S105a, on June 12 at 9:00 a.m. The panel,“Private Label and National Brands: Today’s Changing Retail Dynamics,” will feature Larry Levin, executive vice president of IRI; Richard Gunn, executive vice president of merchandising/marketing for K-VA-T Food Stores Inc./Food City; and Howard Brandeisky, senior vice president, global marketing & customer solutions for John B. Sanfilippo & Son, Inc., with Douglas J. Peckenpaugh, editor-in-chief of PLBuyer moderating. The discussion will touch on timely retail business aspects like:

  • The changing relationships between retailers and national brand manufacturers
    • More competition for shelf space
    • How trust, loyalty and competition can coexist
  • The changing relationships between retailers and private label manufacturers
    • Retailers are increasingly stepping into a manufacturing role
    • How private label suppliers/manufacturers can help retailers manage categories
    • Building lasting relationships
  • Balancing the mix of national brands and private label on the shelf
    • How the right product mix puts more total products into the shopping cart
    • Channel-specific dynamics of national vs. private brands
    • What national brands and private label can learn from each other

The panelists will also weave practical variables like consumer research and retail data analysis into the mix. Registration for FMI Connect is available online.

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