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Good news for US fans of own brand British retailer Topshop, part of parent company Arcadia Group: the retailer will be expanding even further into the US market, including the opening of a flagship New York store on Fifth Avenue this autumn.
The flagship will be its second largest branch worldwide at a reported 40,000 square feet, which, considering its location on the corner of 49th Street, adjacent to the Rockefeller Center, should make it an instant tourist attraction. The largest Topshop store, London’s Oxford Circus flagship, sees over 250,000 shoppers visit every week, according to the Arcadia Group.
The brand also announced plans to open four more stores in the United States: in San Diego, Washington DC, Houston and Atlanta.
"Following the investment of Leonard Green and Partners in December 2012, it was always our plan to significantly expand Topshop and Topman in the USA,” Arcadia Group chairman Philip Green said, according to the AFP.
Green sold a 25-percent stake in the Topshop/Topman brand to Leonard Green and Partners, a US private equity firm, in a bid to fuel the brand's international expansion. The retailer entered the US with its first Manhattan store in 2009.
In 2013, Topshop and Topman opened more than 80 stores or sales areas in 13 countries, taking the total number of outlets worldwide to almost 500.
The retailer’s website, topshop.com, attracts 1.9 million users per week, according ot the Arcadia Group, and is now joined by an award-winning blog, Inside-Out, tweets straight from head office, an updated Facebook page, and the recently launched Topshop Tumblr. It’s also one of the current retailers making use of Pinterest, showing Pinterest icons on their most pinned items to help drive sales.
A recent Instagram contest promoting its newest jeans gives shoppers the chance to win a new pair of Topshop jeans. Shoppers simply Instagram or Tweet the retailer a selfie of themselves in Topshop jeans using the hashtag #TopshopLovesJeans for the chance to win.
Topshop's Unique show, part of London Fashion Week, was staged in the Turbine Hall of Tate Modern yesterday, showcasing the autumn/winter 2014 collection. The show was attended by Kate Moss and Kim Kardashian's sister, Kendall Jenner.