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In a new PLMA Live! exclusive, Doug Rauch, former president of Trader Joe's for more than a decade explains how Trader Joe's created a great private label program and tells about his newest retail venture, the Daily Table. Daily Table will be a nonprofit store, with healthy grab-and-go food cooked up from product other venues won't sell, becasue it's past sell-by dates.
Rauch, who played a crucial role in building Trader Joe's store brands program, discuses how Trader Joe's works with suppliers, why the retailer went directly from California to the East Coast, and what the biggest threat is to today's grocery retailers.
Click HERE for this month's PLMA Live! exclusive interview.